YCA is heading to California for 2 exclusive events!
14-17th JULY 2025
NO HOLDS BARRED
Reactivity Seminar
19-20th JULY 2025
THE BUSINESS BLUEPRINT
Marketing and Business development workshop
YCA is heading to California for 2 exclusive events!
14-17th JULY 2025
NO HOLDS BARRED
Reactivity Seminar
Everything I know about training dogs—delivered with stories, laughs, and straight-talking, no-filter insights. We’ll kick things off with theory before diving into practical, real-world solutions over four action-packed days.
NO HOLDS BARRED
HERE’S WHAT WE’LL COVER:
The missing piece in a dog’s life that causes 90% of behavioural issues.
Transforming flat, lazy, and unmotivated dogs into ones that want to work with you everywhere (not just in the kitchen).
True punishment—what it really is and how most owners (and trainers) get it wrong.
Building resilience in nervous, shut down dogs.
The pros and cons of e-collars, different conditioning techniques, and an uncensored breakdown of controversial tools—from prongs to heeling sticks.
Creating a true addiction to play that can get you out of the stickiest situations.
Everything I screwed up in my early career—so you don’t make the same mistakes.
NO HOLDS BARRED
WHO'S IT FOR?
Reactive dog owners, dog trainers, aspiring trainers, and dog training enthusiasts (or anyone who just wants the best for their dog) and anyone else that feels like they've "tried everything".
REACTIVITY SEMINAR
NO HOLDS BARRED
When: 14-17th July 2025 | 10am-4pm
Where: 995 Detroit Ave, Concord, CA 94518, USA
19th-20th JULY 2025
THE BUSINESS BLUEPRINT
Marketing and Business Development Workshop
A two-day deep dive into the business side of dog training—how to start, grow, and scale a thriving business while working less and earning more. How I grew the YCA to 300k followers, in less than a year and 10x our revenue, sales and profits.
THE BUSINESS BLUEPRINT
HERE’S WHAT WE’LL COVER:
Creating engaging content from Instagram to YouTube (plus the pros and cons of each platform and why tik tok sucks).
How to post on social media without it taking over your life.
Understanding sales funnels so you find new clients in your sleep.
How to stop giving a f*** about what other people think and grow your business.
Cracking the algorithm— what social media really wants (it’s not trending music or hashtags).
Turning your clients into referral machines.
The marketing mistakes 90% of dog trainers make.
My start-to-finish blueprint for growing and scaling your business.
THE BUSINESS BLUEPRINT
WHO'S IT FOR?
Dog trainers, aspiring trainers, groomers, pet sitters—anyone who works with dogs (or wants to turn their passion into a career!).
MARKETING AND BUSINESS DEVELOPMENT
THE BUSINESS BLUEPRINT
When: 19-20th July 2025 | 10am-4pm
Where: Michael Ellis School for Dog Trainers (yo momma, I made it!) 3641 Stony Point Rd, Santa Rosa, CA 95407, United States
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